The principles you should follow in bus or tax advertising
Saturday, April 19th, 2008When you go for a Bus stop and Bus shelter Advertising method you have sufficient space to express your message for the benefit of the general viewer. Simple and straight message would be more appreciated by the viewers than complicated jargons. However your advantage is that you have a static display that could be viewed by anyone and everyone coming to the Bus stop or shelter provided you have strategically placed your ad at a point where it is bound to attract attention.
On the other hand the Bus Advertising and the advertising by taxies have their limitation of moving audience and the vehicle. You have to be brief, bold and sensible in your message. It is essential that your ad is rated as “G” that is appropriate for all age group of audiences. Always remember that your ad should not offend anyone. You should be committed to your objectives and be cautious in signing the deal with the advertising agencies making sure they understand exactly what you desire.
Your display area is much shorter than the bus and bust stop in case of Taxi Advertising. Mostly the exterior part of the Taxi is used for the advertising. The space being smaller in size you must be very brief and precise in your message. No one will be moving around the body of your taxi to read the entire message if the same is in parts. But if you are able to display your message in only one part of the Taxi it will be easily viewed by the people using the cab and your message will be transmitted.